By Studio Artifice

Worldsite: Website Ecosystem

A four-phase engagement that moves a brand from foundation through identity, world build, and deploy. Adjust the kickoff date below to simulate the schedule.

Schedule Preview · Interactive Adjust kickoff to recalculate

Kickoff (Monday)

Duration 18 weeks

Launch —

Retainer pickup —

01 · Pricing FOUR PHASES

Phase	À la carte	Bundle	Bundle savings
P1 — Foundation	$25,000	$22,000	12%
P2 — Identity & System	$55,000	$48,000	13%
P3 — World Build	$55,000	$48,000	13%
P4 — Deploy	$50,000	$42,000	16%
Subtotal	$185,000	$160,000	13.5%

Full Worldsite bundle

Saves $25,000 against à la carte

$160,000

Add-ons 02 OPTIONAL

Social Media Package — parallel to P3, ships ahead of launch $18,000 / $15,000 bundled
Sustaining retainer — picks up post-Deploy, 6-month minimum from $5,000/mo

P4 carries the largest concession (16%) because Deploy is the phase most likely to scope-creep — the bundle discount partly compensates for committed sequencing.

02 · Deliverables BY PHASE

Iterative

Refined throughout the phase. Direction set in working sessions; locked at phase sign-off.

Sign-off locked

Finalized at phase sign-off. Substantive change after sign-off → Change Order at $285/hr.

Production

Configuration and launch tasks. Single execution, validated by QA.

Inline

Small adjustments handled at no charge during and after sign-off (typos, copy swaps, micro-spacing).

P1 Foundation · 4 weeks $25,000 à la carte · $22,000 bundled

#	Deliverable	Revisions	Allocated
1.1	Stakeholder interviews — 3 to 4 sessions, recorded and synthesized	Iterative	$4,500
1.2	Competitive landscape audit across positioning, voice, and visual register	Iterative	$3,500
1.3	Audience and category research synthesis	Iterative	$4,000
1.4	Positioning brief — single-page anchor for the engagement	Sign-off locked	$5,000
1.5	Narrative framework — story spine and pillars	Sign-off locked	$3,500
1.6	Messaging hierarchy — homepage to deep page register	Sign-off locked	$2,500
1.7	Tone of voice document with examples	Sign-off locked	$2,000
1.8	Strategy Brief — consolidated output document anchoring P2 and P3	Sign-off locked	included
P1 total		$25,000 · $22,000 bundled

P2 Identity & System · 8 weeks $55,000 à la carte · $48,000 bundled

#	Deliverable	Revisions	Allocated
2.1	Wordmark and logo system — primary, secondary, monogram	Iterative	$9,000
2.2	Color system — primary, secondary, semantic, accessibility-tested	Iterative	$4,500
2.3	Typography system — display, body, mono pairings with scale	Iterative	$4,000
2.4	Iconography and symbol set	Iterative	$5,000
2.5	Photographic direction — moodboards, treatment, sourcing guide	Iterative	$3,500
2.6	Motion principles — easing, timing, hierarchy	Iterative	$3,000
2.7	Grid and layout system across breakpoints	Iterative	$4,500
2.8	Component primitives — buttons, fields, cards, navigation patterns	Iterative	$5,500
2.9	Design tokens — JSON, CSS, and Figma variables	Sign-off locked	$3,500
2.10	Application examples — 8 to 10 representative surfaces	Iterative	$5,500
2.11	Brand guidelines document — single source of truth	Sign-off locked	$5,000
2.12	Identity launch toolkit — presentation, one-pagers, templates	Sign-off locked	$2,000
P2 total		$55,000 · $48,000 bundled

P3 World Build · 8 weeks $55,000 à la carte · $48,000 bundled

#	Deliverable	Revisions	Allocated
3.1	Information architecture and sitemap	Iterative	$5,000
3.2	User flows and key journey maps	Iterative	$4,000
3.3	CMS content model — collections, fields, relationships	Iterative	$5,500
3.4	Wireframes for key templates	Iterative	$5,000
3.5	High-fidelity page designs — 6 to 8 templates, fully responsive	Iterative	$18,000
3.6	Component library in Figma, production-ready with variants	Iterative	$7,500
3.7	Interaction and motion specifications	Iterative	$4,500
3.8	Accessibility annotations and contrast pass	Sign-off locked	$2,500
3.9	Build-ready specifications for P4 — handoff packet	Sign-off locked	$3,000
P3 total		$55,000 · $48,000 bundled

P4 Deploy · 8 weeks $50,000 à la carte · $42,000 bundled

#	Deliverable	Revisions	Allocated
4.1	Front-end implementation across templates and breakpoints	Iterative	$20,000
4.2	CMS configuration and initial content population	Iterative	$5,500
4.3	Animations and micro-interactions	Iterative	$4,500
4.4	Form and lead-capture wiring with email routing	Iterative	$2,500
4.5	Performance optimization — Core Web Vitals to green	Production	$3,500
4.6	SEO, OpenGraph, structured metadata	Production	$2,000
4.7	Analytics integration	Production	$2,000
4.8	Domain, DNS, and hosting configuration	Production	$1,500
4.9	Cross-browser and accessibility QA	Production	$3,000
4.10	Staging review and production launch	Sign-off locked	$3,500
4.11	Handover documentation	Sign-off locked	$1,000
4.12	Post-launch monitoring — first week	Inline	$1,000
P4 total		$50,000 · $42,000 bundled

Add-on Social Media Package · 8 weeks · parallel to P3 $18,000 à la carte · $15,000 bundled

#	Deliverable	Revisions	Allocated
S.1	Social identity adaptation from the P2 system	Iterative	$4,000
S.2	Modular template kit — 10 to 15 layouts (Stories, Reels, feed)	Iterative	$6,500
S.3	Content calendar framework	Iterative	$2,500
S.4	Caption and voice guide	Iterative	$1,500
S.5	Initial asset library — approximately 30 templated assets	Iterative	$2,500
S.6	Handover document	Sign-off locked	$1,000
Social total		$18,000 · $15,000 bundled

Add-on Sustaining retainer · monthly · post-Deploy $5,000+/mo · 6-month minimum

#	Deliverable	Revisions	Allocated
R.1	Defined hours per month across design, dev, and content (16h base)	Inline	$4,000/mo
R.2	Priority response — within one business day	Inline	included
R.3	Quarterly strategy review — 90-minute session, written follow-up	Sign-off locked	$500/mo
R.4	Performance reporting — monthly digest	Inline	$500/mo
Retainer floor		$5,000/mo · 6-month minimum

03 · Gantt 18 WEEKS · WEEK-RESOLUTION

P1 Foundation P2 Identity & System P3 World Build P4 Deploy Social overlay Phase sign-off

Phase	Window	Duration	Dependency

04 · Calendar DAY-RESOLUTION

P1 P2 P3 P4 Social Phase sign-off

Sign-offs ONE PER PHASE

05 · Revisions SOW LANGUAGE

Approach to revisions. Each phase resolves at a single sign-off. Direction is set during phase work, not negotiated against rounds. Iteration before sign-off is included; substantive change after sign-off is a Change Order. Small adjustments — copy fixes, typography passes, spacing, asset reformatting — are handled inline at no charge.

Change Orders. Repositioning, restructure, or net-new direction after a phase has been signed off are scoped and quoted in writing before work begins, or billed at $285/hour with a 4-hour minimum. Change Orders are invoiced separately and are not subject to bundle pricing.